Living with parents means parents never leaving you.

This is a harsh reality for many GenZers out there who still live with their parents: they need some "me-time" to effectively conclude some personal affairs but they have no privacy at all in their own home because their parents simply refuse to knock on the door.

Knocklace is a device that guarantees some privacy for young adults.

Every jewel is also a locket to hold a special photograph, making the Knockace impossible to not wear. They also come with imbued with a bluetooth device that pairs with an app, allowing users to track the necklace proximity.

The designs were inspired by the Sprite universe, featuring elements such as waves, drops and liquids, establishing a clear connection with the brand but bringing radar aesthetics present in the idea and handcrafted by jewelry designers, piece by piece, following the same process used by many high end jewelry brands. They were also made with melted Sprite's cans, meeting the brand's renowned commitment to sustainability.

Match Forecast is not here to try to solve the climate change. It's here to use this constant change to make it a rain of matches on Tinder.

It uses A.I. to analyze the constant weather changes in real time during summer in Brazil, the most unpredictable season of all, and give Tinder perks in return. The worst the climate, better the perks.

For each weather An AI matched your geolocation, unlocking the perfect Tinder Perk. Neutralising weather-related issues for matches.

Sprite listened to Gen Z and mapped out some of the most feared situations in their social life.

Broken relationships, cringe work parties, failed school projects, lots of traffic jams. Life of a Gen Z is packed with moments of uncontrollable awkwardness and unavoidable discomfort. But Sprite is there to not help you, but to laugh at the situation with you, because sometimes, you know, there's not much else to do.

To be present and relevant on those moments, we created 8 different cans to be used as real life stickers, 8 songs that were used to create TikTok content, 6 films to launch the whole thing and plenty of contextualized billboards in strategic locations.

The campaign was initially made for LATAM but other countries around are adapting it, expanding to a global scale.

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Fanta and TikTok teamed up to create the ultimate collab experience. To create a Fanta falvor that changes according to the TikTok video you're watching. To do so, we needed some backup. Some science backup. That's when we discovered that the images and sounds can change the perception of flavor. So that means if your TikTok algorithm is unique, your Fanta (Un)Limited edition will taste unique as well.

Teenagers in Brazil are drinking more and starting to drink in younger age as well. While alcoholism is part of their world, help and information seem to be far away, so we teamed up with Facebook to build the first Messenger Chatbot to fight alcoholism. 3 months of research and over 34 hours of testimonials from AA members were turned into data. All this data filled a conversation flow that responds to them in a sensitive and personalized way 24 hours a day, privately, over their phones. After one year, Bot got smarter and is now being implemented in other countries like UK and Sweden.

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We turned the data of the massive killing of black people in Brazil into powerful target shaped charts that can't be ignored by the media and authorities.

The proportion of the black color in the target follows exactly the data below and all the bullets holes are made with real shots in the Out of Home posters.

At the campaign's website people find a pledge demanding the biggest media vehicles to start using the word genocide in their editorial in a way show the hole picture of the black murder in Brazil, instead of picturing every case individually.

It's time for the media to talk about the Genocide. alvosdogenocidio.org

Michelob wanted to increase perception of its main benefit: it has 50% less calories than other beers. And with a low budget, the strategy was to engage with consumers that understand the true value of less calories. The so-called "beer athletes", people who workout just so they can enjoy their guilt free beer after. The task was to do an activation that could be spread into an awareness campaign. (This description has 50% less words).

Relationships are a thing of the past. GenZers are all about situationships. Friends with benefits, no labels, no commitments. But when it comes to Valentine's Day things can get a little heated. To cool it down Sprite decided to embrace this behavior and make a campaign celebrating the situationshippers, but without exposing anyone.

After repositioning Coca-Cola in Brazil, we had the opportunity to bring our Uplift concept to a global spot for one of the most anticipated events of 2019: the launch of Avengers Endgame. The story of a girl who found power on an ice-cold Coke, the power to chase the bus, which would take her to the movie premiere, made this commercial a blockbuster. Everything was crafted so that the fans could find the Avengers' characteristics on her. From being late to catch a bus, like Peter Parker, to a superhero landing, like Iron Man. The spot was broadcasted in 57 countries without any local adaptation, something that had never happened in Coke history.

This profession has given me a lot. But the highest point was the opportunity to write the manifesto for the club I support and love, shoot in the empty stadium, meet the players, the dressing room and make my own tour.
Vamo Sao Paulo!!!

To promote its new formula, Sprite wanted us to talk to pre-college teens. The great problem was that this target was already too focused on the formulas for the Brazilian SATs, so we decided to promote our new formula by helping them memorize it through the power of musical memory. We found 6 teachers of 5 different subjects and asked them to make music videos where they would sing the most requested formulas, according to Google Data, to get into college.

A Rage Quit is when a gamer gets so angry with the game that they destroy the very thing that makes them a gamer. And when Nubank decided to sponsor one of the biggest e-sports tournaments in Brazil we decide to give gamers a friendly advise: when you lose control gaming, you lose control of your money.

“How can I be an alcoholic? I have 2 college degrees and I speak 3 languages. Alcoholics are those who live on the streets, unemployed bums.”

This testimonial was taken from an interview with an alcoholic who thought she didn’t have a disease just because of her own prejudice against AA members. Inspired by that, the campaign aims to turn over the stereotype created around alcoholics, showing they’re more than just alcoholics.  They have a profession, a family and they’re people like you.  No matter how far this disease has taken them, AA members are always there to help.

When Burger King launched their version of the Big Mac, we had to prove that the fame-grilled version was better than the most beloved/famous hamburger of all time. So we found fans so crazy about a hamburger, that they even had it tattooed on their bodies. we invited them to come to Brazil and taste the Big King, if they do like it better we would propose a retouch on their tattoos. A flame-grilled retouch.

You know that feeling of drinking an ice-cold Coke in a hot summer day? When Coca-Cola asked us to reposition its brand for teenagers, we used that unique feeling as a trigger for something great to happen. That's when "Vai no Gás" was born. More than a mobile first campaign, it was an invitation for teens to live life to the fullest with the help of a Coca-Cola Uplift and what started as a pitch, became the most watched commercial in the world in 2018/2019 according to Youtube Ads Leaderboard, the first time for a Brazilian spot.

Sao Paulo is a city with 8 million cars, which means one car for every two people. And when you have so many cars, fines become a real business. In 2016 alone, over 580 million dollars were collected due to traffic tickets, so Easy Taxi decided to begin a revolution in Sao Paulo’s traffic by taking cars out of the streets one ticket at a time. Those traffic tickets you received at home became credits for you to ask for a cab and leave your car at home.  Easy, hey?

When Listerine partnered up with FOX to sponsor Walking Dead's last season, they gave us the task to create a piece of content to Latin America that would be aired right before the first episode, so it had to feel like a part of the show. In partnership with FOX Lab, we told the story of a zombie who found the source for having strong cavity free teeth in a bottle of Listerine, so he could bite and destroy anything.

The Sutra Book to not get fucked.

According to a Wells Fargo study, talking about money is more taboo than talking about sex. So in 6/9, sex day in Brazil, Nubank used the sex to talk about money and break the taboo. Inspired by the famous Kamasutra positions, Grana Sutra was born as a card game on social media and a book for fanatical costumers. Each card had the purpose to educate pepole to be the dominatrix of their own finacial lives.