Sprite - Formula Songs
To promote its new formula, Sprite wanted us to talk to pre-college teens. The great problem was that this target was already too focused on the formulas for the Brazilian SATs, so we decided to promote our new formula by helping them memorize it through the power of musical memory. We found 6 teachers of 5 different subjects and asked them to make music videos where they would sing the most requested formulas, according to Google Data, to get into college.
