Teenagers in Brazil are drinking more and starting to drink in younger age as well. While alcoholism is part of their world, help and information seem to be far away, so we teamed up with Facebook to build the first Messenger Chatbot to fight alcoholism. 3 months of research and over 34 hours of testimonials from AA members were turned into data. All this data filled a conversation flow that responds to them in a sensitive and personalized way 24 hours a day, privately, over their phones. After one year, Bot got smarter and is now being implemented in other countries like UK and Sweden.
Netflix has done a lot for the LGBTQI+ community in terms of representation by opening the minds of the society and by making it easier for parents to understand and accept their children the way they are. On pride week, we put a highlight on that by showing that the fear parents feel can be cured with love.
To promote its new formula, Sprite wanted us to talk to pre-college teens. The great problem was that this target was already too focused on the formulas for the Brazilian SATs, so we decided to promote our new formula by helping them memorize it through the power of musical memory. We found 6 teachers of 5 different subjects and asked them to make music videos where they would sing the most requested formulas, according to Google Data, to get into college.
After repositioning Coca-Cola in Brazil, we had the opportunity to bring our Uplift concept to a global spot for one of the most anticipated events of 2019: the launch of Avengers Endgame. The story of a girl who found power on an ice-cold Coke, the power to chase the bus, which would take her to the movie premiere, made this commercial a blockbuster. Everything was crafted so that the fans could find the Avengers' characteristics on her. From being late to catch a bus, like Peter Parker, to a superhero landing, like Iron Man. The spot was broadcasted in 57 countries without any local adaptation, something that had never happened in Coke history.
You know that feeling of drinking an ice-cold Coke in a hot summer day? When Coca-Cola asked us to reposition its brand for teenagers, we used that unique feeling as a trigger for something great to happen. That's when "Vai no Gás" was born. More than a mobile first campaign, it was an invitation for teens to live life to the fullest with the help of a Coca-Cola Uplift and what started as a pitch, became the most watched commercial in the world in 2018/2019 according to Youtube Ads Leaderboard, the first time for a Brazilian spot.
When Listerine partnered up with FOX to sponsor Walking Dead's last season, they gave us the task to create a piece of content to Latin America that would be aired right before the first episode, so it had to feel like a part of the show. In partnership with FOX Lab, we told the story of a zombie who found the source for having strong cavity free teeth in a bottle of Listerine, so he could bite and destroy anything.
“How can I be an alcoholic? I have 2 college degrees and I speak 3 languages. Alcoholics are those who live on the streets, unemployed bums.”
This testimonial was taken from an interview with an alcoholic who thought she didn’t have a disease just because of her own prejudice against AA members. Inspired by that, the campaign aims to turn over the stereotype created around alcoholics, showing they’re more than just alcoholics. They have a profession, a family and they’re people like you. No matter how far this disease has taken them, AA members are always there to help.
Fans are always shipping couples from Netflix's shows. During Valentine's Day, we wanted to encourage this behavior and take it to the next level by making them shipp characters from different shows. To be able to do this, we invited a relationship expert: Pepita. Her advices guided our fans to create couples and even trouples throughout shows. After they did it, we created a video with the most asked shipps by bringing the characters together using editing magic.
When Burger King launched their version of the Big Mac, we had to prove that the fame-grilled version was better than the most beloved/famous hamburger of all time. So we found fans so crazy about a hamburger, that they even had it tattooed on their bodies. we invited them to come to Brazil and taste the Big King, if they do like it better we would propose a retouch on their tattoos. A flame-grilled retouch.
Amstel came to Brazil as one of the first upper mainstream pure malt beers, but after a while, almost all of its competitors launched similar products and made it tough to compete. Therefore, we decided to take Amstel back to its origins in Amsterdam, a well-known place for welcoming everyone, and used this feeling of freedom as our unique differential. Whenever you open an Amstel, you feel at ease to be who you are, just like in Amsterdam.
Sao Paulo is a city with 8 million cars, which means one car for every two people. And when you have so many cars, fines become a real business. In 2016 alone, over 580 million dollars were collected due to traffic tickets, so Easy Taxi decided to begin a revolution in Sao Paulo’s traffic by taking cars out of the streets one ticket at a time. Those traffic tickets you received at home became credits for you to ask for a cab and leave your car at home. Easy, hey?
After the infamous 7x1 in 2014, Brazilians were concerned that the 2018 World Cup would be another humiliation, so Coca-Cola tried to put our heads up again during its entire campaign. And even if we didn't win the title, this World Cup would already be the turnaround Cup for us.
Sorry, Portuguese only.
You don't have to put on a show to be welcomed at a party. In fact, if you bring the right beer, that's all you need. A pure malt beer born in Amsterdam will do the trick, so you can get rid of anything else. But if you do have a unicorn, please keep it.