João Gandara
Creative Director
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Sprite - It's Complicated

Relationships are a thing of the past. GenZers are all about situationships. Friends with benefits, no labels, no commitments. But when it comes to Valentine's Day things can get a little heated. To cool it down Sprite decided to embrace this behavior and make a campaign celebrating the situationshippers, but without exposing anyone.

Sprite - It's Complicated

Relationships are a thing of the past. GenZers are all about situationships. Friends with benefits, no labels, no commitments. But when it comes to Valentine's Day things can get a little heated. To cool it down Sprite decided to embrace this behavior and make a campaign celebrating the situationshippers, but without exposing anyone.