João Gandara
Creative Director
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Burger King - The Big King

When Burger King launched their version of the Big Mac, we had to prove that the fame-grilled version was better than the most beloved/famous hamburger of all time. So we found fans so crazy about a hamburger, that they even had it tattooed on their bodies. we invited them to come to Brazil and taste the Big King, if they do like it better we would propose a retouch on their tattoos. A flame-grilled retouch.

Burger King - The Big King

When Burger King launched their version of the Big Mac, we had to prove that the fame-grilled version was better than the most beloved/famous hamburger of all time. So we found fans so crazy about a hamburger, that they even had it tattooed on their bodies. we invited them to come to Brazil and taste the Big King, if they do like it better we would propose a retouch on their tattoos. A flame-grilled retouch.

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