AA - Professions
“How can I be an alcoholic? I have 2 college degrees and I speak 3 languages. Alcoholics are those who live on the streets, unemployed bums.”
This testimonial was taken from an interview with an alcoholic who thought she didn’t have a disease just because of her own prejudice against AA members. Inspired by that, the campaign aims to turn over the stereotype created around alcoholics, showing they’re more than just alcoholics. They have a profession, a family and they’re people like you. No matter how far this disease has taken them, AA members are always there to help.
