Black Coalition - Genocide Targets
We turned the data of the massive killing of black people in Brazil into powerful target shaped charts that can't be ignored by the media and authorities. The proportion of the black color in the target follows exactly the data below and all the bullets holes are made with real shots in the Out of Home posters. At the campaign's website people find a pledge demanding the biggest media vehicles to start using the word genocide in their editorial in a way show the hole picture of the black murder in Brazil, instead of picturing every case individually.