João Gandara
Creative Director
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Sprite - Heat Happens

Sprite listened to Gen Z and mapped out some of the most feared situations in their social life.

Broken relationships, cringe work parties, failed school projects, lots of traffic jams. Life of a Gen Z is packed with moments of uncontrollable awkwardness and unavoidable discomfort. But Sprite is there to not help you, but to laugh at the situation with you, because sometimes, you know, there's not much else to do.

To be present and relevant on those moments, we created 8 different cans to be used as real life stickers, 8 songs that were used to create TikTok content, 6 films to launch the whole thing and plenty of contextualized billboards in strategic locations.

The campaign was initially made for LATAM but other countries around are adapting it, expanding to a global scale.

[MORE CONTENT SOON]

Sprite Heat Happens

Sprite listened to Gen Z and mapped out some of the most feared situations in their social life. Broken relationships, cringe work parties, failed school projects, lots of traffic jams. Life of a Gen Z is packed with moments of uncontrollable awkwardness and unavoidable discomfort. But Sprite is there to not help you, but to laugh at the situation with you, because sometimes, you know, there's not much else to do.To be present and relevant on those moments, we created 8 different cans to be used as real life stickers, 8 songs that were used to create TikTok content, 6 films to launch the whole thing and plenty of contextualized billboards in strategic locations.