João Gandara
Creative Director
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Easy Taxi - Ticket to Ride


Sao Paulo is a city with 8 million cars, which means one car for every two people. And when you have so many cars, fines become a real business. In 2016 alone, over 580 million dollars were collected due to traffic tickets, so Easy Taxi decided to begin a revolution in Sao Paulo’s traffic by taking cars out of the streets one ticket at a time. Those traffic tickets you received at home became credits for you to ask for a cab and leave your car at home.  Easy, hey?

Easy Taxi - Ticket to Ride

Sao Paulo is a city with 8 million cars, which means one car for every two people. And when you have so many cars, fines become a real business. In 2016 alone, over 580 million dollars were collected due to traffic tickets, so Easy Taxi decided to begin a revolution in Sao Paulo’s traffic by taking cars out of the streets one ticket at a time. Those traffic tickets you received at home became credits for you to ask for a cab and leave your car at home.  Easy, hey?

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